Introducing PLR, What Is PLR?
For those who didn’t know, PLR stands for ‘Private Label Rights’ and what it means is that once you purchase a product, you essentially have the rights to do whatever you want with it (no copyright hassles) i.e you can edit it, recreate it, resell it and even put your name on it. PLR is mostly used in the context of online information marketing and that’s what our discussion on this thread will be centered upon. But before we go any further, let’s take a look at the various types of resale rights offered on different types of products.
Type Of Resale Rights (PLR. MRR, RR)
Private Label Rights (PLR)
This is the king of resale rights. The PLR essentially means that you can sell the product on to other buyers, you can make as many changes as you like and you can even add your own branding to the product.
- Master Resell Rights (MRR)
With this resale right, you may resell the product and also pass on resell rights to your customers but you cannot edit or make any changes to the product.
However, those customers are then only given “resell rights” so that they are only eligible to sell the personal/read-only rights only.
You cannot pass on the master resell rights. You are the master resell rights holder.
- Resell Rights (RR)
With resell rights, you may resell the product, however, your customers do not have the rights to then resell the product; they may only read/consume the product.
The most important thing is to understand the rights attached to the products you’re buying and for the purpose of this article you should always stick to PLR.
So how do we make money with this PLR products?
The most valuable content of any PLR product is the information it contains which you legally have the rights to resell. But that’s not all there is to it, so let’s take a look at some of the most profitable ways to make money online using PLR information products.
Way To Make Money Online Using PLR Information Products
#1 Reselling Of PLR Products
This one’s a no-brainer, you’ve literally been handed to keys to the gold mine and told to do whatever you like with it so what are you waiting for?? The most direct route to making money with PLR products is to resell them exactly as they are without any additions or subtractions (although you might want to proofread for errors). The basic advantage of this method is that it’s probably the fastest way to make money with PLR products without any stress. If you already have a large email list, blog or authority website focused on the same niche as the eBook, you simply hit your audience with it and wait for the money to start rolling in. Most PLR products come with their own sales copy, sales funnels and landing pages so you don’t have to worry about any of those things. And if you don’t have an email list or a blog, you can hit clickbank (or jvzoo) and employ an army of affiliates to market the products for you, sit back and watch your account fill up. What are you still waiting for??
While the method outlined above is fast and will probably make you some good cash, it’s for kids. If you want to go big with PLR and join the big boys, you have to do more than direct reselling. The best way to take advantage of ready made PLR ebooks is to flesh it out and use it to create other content that will make you even more money. Hire someone to rewrite the whole eBook or do it yourself, while you’re at it, throw in some affiliate links to other related product, brand it as your own and you can sell it for a better price than just direct reselling.
It doesn’t end there, you can also use the content of PLR products to create other types of content that will make you even more money and this is where real repurposing comes into play. Record a video of yourself reading the eBook (make it sound natural), and you can use it to create a video course. You can also isolate the the audio from the video and create an audio book. All these can be used as upsells on the original product which will bring you even more money. You can repurpose the same product in as many forms as you like and sell them all, your imagination is your limit!!!
#3 Sell the rights
After going through some of the processes above, say you’ve had the eBook rewritten, created a video course and an audiobook and all is ready, but you don’t want to go through the stress of direct selling. You know, customer headaches, fulfillment, setting up delivery systems and all those other headaches. Well, a good system is to simply sell the rights to the product to other marketers and let them sell as much as they want. If you have created a valuable product you can easily sell the rights for between $500-$1000. Simply look for popular, high performing information marketers in your niche who might be interested in your product and pitch them to sell them the rights to the product. If you can make between 20 to 25 sales like this, you’re done for the month (of course you can do this as many times as you like).
The buck doesn’t stop there, the potential of what you can do with PLR products is essentially limitless and I can’t talk about them all here, all you have to do is use your imagination and you can come up with something even better than anything mentioned in this article. Consider it like this, you’ve been given all this prepared information and you don’t have to stress yourself researching or coming up with ideas for content. You could use it for blog post to drive traffic and then launch ads, or you could create a membership site, or use it for affiliate marketing and the list goes on.
What to note when buying PLR products?
Quality is key. The information you buy is only as valuable as it is useful and unique. If the information is useless and no one wants it, congrats, you’ve successfully wasted your money because no one will buy it from you. Also, if that information has been replicated a thousand times and is available for free on some blog, same story. So even if it’s something popular, come at it from a unique angle, add a different spin, that’s the only way to create products that people are willing to spend money on.
Also, not only do some PLR products contain worthless info, some are also so badly written that you’d have no problem thinking they’re written be some kindergartener somewhere, leaving you with the headache of rewriting the whole eBook. So do just rush headfirst into any promising product you see and click “buy” before looking where you’re
The key to making money with PLR is to know that content is still king on the internet and by buying quality PLR products, you’ve been given very valuable content, so it’s all about finding ways to monetize that content.
Remember, the sky’s the limit. Don’t stop grinding and I’ll see you at the top.