Anyone can write something, post it, and call it an article, but when it comes to writing SEO-Optimized articles online, it takes a different approach and it’s nothing compared to your secondary school essay writing. The fact that you can write correct English and put vowels and consonants together in a nice way doesn’t necessarily mean you are good at writing articles that are meant for the internet.
As a matter of fact, you don’t necessarily have to be badass at English before you can make money writing online. I know an Indian boy that sucks at queen’s English but owns a tech blog. All he has to do is use Grammarly to correct his blunders but keep to the SEO tactics required to rank on search engines, which is the real deal, and which is what I’m going to show you in this article.
I’m writing this in a hurry, I just had to put up this content immediately it crossed my mind. But I believe you will be able to gain one or two things from this provision.
It’s safe to say I’ve had a good jumble of this writing game, I’ve spent a good percentage of my life writing jargons online, mostly paid, some free. So I can say I know my ways around some of these SEO content techniques.
In fact, give me any niche blog with good DA (Domain Authority), I can easily put up a new content (for that niche) and fly to the first page of google within a few days, yes, I like bragging if something is sure for me.
Leave bragging, let’s begin.
Understanding The Concept Of SEO Articles
Either you own a blog, write for a company or you are a freelance writer, every article you post online should have a fundamental objective, which is to put you in front of the search audience.
If you need an instant audience then you can take your product/service to them using conventional traffic sources. But if you want your audience to search for what you have and come to you, then SEO is the best way to go about that.
When writing SEO articles, you should bear it in mind that as much as you are writing to convince the reader that you are the baddest, you are also writing to convince search bots that your content is better than your competitor’s.
8 Tips For Writing SEO Contents In 2019
1. Get Your Tools Ready:
When writing, it is very easy to avoid errors and mistakes. This is 2019, technology already made life very easier for us.
Grammarly is an AI-Powered internet tool that helps you with writing. It has browser extensions that you can just plug to your browser and get all your errors corrected in just one click. In case you make a mistake, be it spelling or grammatical structure, Grammarly will correct it. Sounds like witchcraft right? Yes, that’s what witches in foreign countries use their power for. Nigerian witches are busy chasing you up and down.
You can as well use Hemingway Editor for this purpose.
Lastly, I always ensure that I am connected to the internet before writing. Literally, I cannot write if I am not online.
For instance, if I want to type a word and I don’t know the meaning, I google it up. I google synonyms, antonyms, idioms and most importantly, I need internet to do research concerning the topic at hand. Luckily, Glo Mifi always covers me.
2. Understand The Content And The Surroundings
Before you start writing, you need to know what purpose the content is serving, how strong is the site on which it will be published, is it a standalone content or is it needed to build the domain authority.
You have to understand if it’s a niche website or a general website. Writing on a niche website doesn’t require a lot of stress. But a general website needs a lot of content for search bots to understand that “this is what this fucking page is talking about“.
Most importantly, you need to understand the topic. Some topics do not require a lot of stress, some are like devil’s errands. But often, all I do is google up the subject, understand what other posts online are saying about it and then put it down in my own words, easy peasy.
3. Do Keyword Research
Most times, you will be told to use some strange keyword research tools to get this done. But I don’t think I need to stress myself that much to get keywords for an article. So, this is what I do:
If the topic is “How To Kill A Rabbit“, I google it up, scroll down the page, you’ll see “Searches related to how to kill a rabbit”
Those right there, are the keywords you are to smartly insert in your article. Make sure they all appear one way or the other, in a smart way.
If you want to go extra, use google keyword planner, it’s simple to use as well. see a tutorial here.
The essence of this is that not everyone will search the exact title of your article, so even if they search keywords related to the title, Google can easily pull it out of your content.
Also, depending on the domain you are posting the content. If it’s a strong domain, you can battle for competitive keywords. But if it’s a weak domain, you have to stick to long-tail keywords.
I didn’t plan to write much but this article is already 1000 words, shit!
4. Choose SEO-Friendly Title and Meta Description
The title is the most important part of your article. A good title is like a girl with a pretty face, while the content of the article is like the girl’s other physical assets. The face is what attracts a man at first glance, then on checking her out, the other assets are what will make him lick his lips. Do you get?
The more you are able to manipulate the best title out of keywords, the better your chances of ranking.
You should be aware that when it comes to search engines, there is a limit to how long your title can be. Last I checked, Google allows up to 70 characters, anything longer than that will be cut out. Based on experience, I have noticed that a short title performs better than a long one.
At times when I’m feeling lazy, there are some tools I use to generate titles for me. Some of them include:
You can then use CoSchedule to check your title’s overall score.
Also, titles with modifiers are known to perform better. Modifiers are strong words like:
- “how to”
- “Top 10”
4B. Meta Descriptions
Meta Description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content.
Search engines show the meta description in search results just below the title.
According to Neil Patel, meta descriptions do not affect SEO. I heard google stopped it in one of their updates some years back because they noticed writers abuse it by stuffing it with keywords. So now, your meta description has no effect on your ranking, but it plays a good role in determining your click-through-rate, that is, whether the user will click the result or not.
5. Use SEO-Friendly URL
URL also plays an important role in ranking. Most content management systems automatically use your title as the URL by replacing spaces with hyphens. Some of them will automatically remove stop words from the URL. Stop words are useless prepositions and conjunctions like: is, to, from, and, in, the e.t.c They are irrelevant in URLs.
The shorter the URL the better. So if I was writing an article on “How To Kill A Rabbit“, words like ‘to and a’ are stop words and should not appear in the URL. So the URL will look like https://domain.com/how-kill-rabbit. I can make it better by removing ‘how” so it becomes https://domain.com/kill-rabbit, that’s the best.
Summarily, only leave important keywords in the URL and do not stuff keywords.
6A. Write SEO-Optimized Content
Here is another important factor. A good title and meta description might get them to click, but you need good content to keep users on that page.
Personally, I pay more attention to the entry of an article. Make the entry very friendly and interesting and also, make sure the first paragraph has the keywords or similar keywords included. For instance, when writing on “how to kill a rabbit“, my first paragraph will start like:
“Rabbits are destructive creatures, the other day, one of them ate my president’s WAEC certificate, which begs for the need to learn how to kill rabbits and in this post, I’ll show you that.”
See how sweet that sounds?
As a user, you’ll be willing to read further and as a search bot, you’ll rank me better for including the keywords in the first paragraph of the post.
Based on personal experience, being too serious with your writing won’t do any good. Relax, you are trying to relate something to your audience, you are not fighting anyone here. Even if it’s a debate writeup, there’s a way you can relate your points in a friendly manner without scaring your audience off.
Also, make sure your content is not less than 300 words. Google gives priority to longer articles, but if it’s too long, you’ll lose readers, because most people do not have the patience to sit down and read a long ass article like this one I’m writing, they have Game Of Thrones to watch. By the way, talking of game of thrones, I heard the final fight with the Army of the Dead looks set to be the biggest and most sustained action scene ever made for any TV series or film, is that true?
Back on track…
While there is no set maximum for content length, in order to maintain reader interest, try to cap them around 700 or 800 words. Keywords should make up 1-2% of the text. So, in a 500-word article, you should include 5-10 keywords.
6B. Use Headlines and Sub-Headers
In the internet word, there are 6 header tags, H1, H2, H3. H4, H5, H6, arranged according to their order of importance.
H1 is the title tag, which makes it the most important. So when writing the content, you should use the other tags (except H1) as subheadings. For instance, in my article “how to kill a rabbit“, here are examples of subheadings:
- The advantages/disadvantages of killing a rabbit
- How to Club a Rabbit
- How to Break a Rabbits Neck
- How to Kill a rabbit with Blunt Impact
- How to Set Rabbit Traps
- How to Poison a Rabbit
- Alternatives To Killing Rabbits
- How to Use Rabbit to Prepare Aboki Suya
Heading tags have some influence on pages when it comes to ranking in search engines. If you are a writer and you don’t know what you are doing, you are not sure or you want to approach this simply, stick to ‘H1’ as the title tag, and make the rest of the text headings ‘H2’ or ‘H3’. You do not need to, though.
Finally, avoid keyword stuffing and take note that ‘Each piece of duplication in your on-page SEO strategy is ***at best*** wasted opportunity.’
You can learn more about using header tags for SEO purpose.
7. Internal And External Linking
Internal links are links to some other posts (mostly related ones) on your website. External links are links outside the website. I already said this in a previous article (Yea, that’s an example of internal linking), and even Srikanth AN said it (and that’s external linking), that linking internally does not only create SEO value and add info for your readers to read but also creates an internal structure of inter-linking that’ll make it easier for search bots to understand your website better.
However, you have to be careful when doing this, else you are going to lose your SEO juice. If you are linking to another page, make sure it is not a page that is trying to rank for same keywords. For instance, in my “how to kill a rabbit” post, it will be foolish for me to link to another post that is talking about how to kill a rabbit.
If you must do this, then make sure the link text doesn’t relate to the exact keywords.
Also, when linking, don’t just link to every page like an idiot, quality over quantity. Only link because it’s needed not because you can.
8. Use SEO-Friendly Images
Strategically insert relateable images or infographics in your content. Also, make sure the images are well optmized, you can check out how to optimize images for SEO. So even if your post no rank, the pictures fit rank, pardon my pidgin.
Another benefit of using images in a post is that Google released an update in 2018 that makes an image link to the post directly instead of the image. Which means if someone pulls up a google image search and the image on your post pops up, clicking on the image takes them to the post.
However, if you want your image to rank well, make sure it is unique. You can use internet tools like Canva to design blog content graphics for free.
Apart from the SEO benefit, using images when writing makes the content appear interesting.
That’s enough! You must be dozing by now. Let’s stop there.
Hopefully, you have found this my content useful, if yes, feel free to share with your friends.
If you use the tools and tips mentioned in this list, to some extent, you will be able to write SEO friendly articles regardless of the niche. With practice, you will eventually learn to write content that people want to read and search engines want to rank.
SEO friendly websites get more traffic, and higher traffic levels improve your SEO score which invariably brings more income and since this is “big money year“, let’s go get the bag.