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Why Nigerian Bloggers Hardly Make Money Blogging

The life cycle of most blogging newbies goes like this;

  • Buy some guru’s blogging training eBook claiming you can make about #1 million naira per month blogging once you start; just set up the blog, do some copy paste, put up AdSense and you’re made for life.
  • Gets excited, and start dreaming of #650 million mansion like Aunty Linda’s.
  • They scrounge up money to set up the blog and start copy-pasting articles and spamming for attention (like their gurus told them to).
  • First-month revenue = $0; this wasn’t supposed to happen, they said #1 million in the first month. Maybe it’s just a fluke, I’ll definitely make money next month.
  • Second month revenue = $0; how come?? Maybe I’m just unlucky, I’m sure if I keep working hard I’ll definitely make something. Other people are making it with blogging so I’ll definitely make it too.
  • Maybe they actually get lucky in the third month and get, say $2 in revenue and they’re like, yeah that’s it, I’m definitely on the way to stardom now. By the way, they keep copy-pasting.
  • Fourth month revenue = $0. What happened again?? Is it my village people?? Let me try for one more month.
  • Fifth month revenue= $0. Okay, blogging is not for me, I’m quitting.

Pathetic! The only person that makes any tangible income in this whole process is the person who sold the eBook.

The reason most bloggers hardly make any money blogging is that they get it wrong from the beginning. A blog is not something you start primarily because you want to make money, it’s first and foremost use is to share information with the public.

Relevant, good quality information about any chosen subject that will have people coming back to your blog regularly. So if you’ve got nothing to share, just stay away from blogging. If all you want is to make some money online, you can try freelancing or check out this post for a list of jobs that you can do online. But if you believe you’ve got something to share, and you want to take the blogging route, then, you’d better be prepared to do it right or you won’t make a dime.

But I know my people and my people know me, and since y’all want a list, then I’m gonna give you a list. So let’s take a long hard look at some of the major reasons why Nigerian bloggers hardly make any money blogging.

Why Nigerian Bloggers Are Hardly Successful

#1 Lack of Passion

This is probably the most important factor when it comes to blogging and it’s one that’s often overlooked in the Nigerian blogging scene since most of these so-called bloggers only get on the train for money in the first place. Don’t get me wrong, there’s nothing wrong with monetizing your blog or even starting a blog with the aim of making money, but you must have passion for what you’re blogging about, you must be knowledgeable about it and this single factor is why Nigerian bloggers hardly ever make a dime from their blogging activities.

Thing is, we humans have a way of “vibing” emotions, so to speak. So, when someone speaks or writes, we can subconsciously determine the emotion behind that communication. So if you blog about something you actually have a passion for, that passion shines through in whatever you write, so your readers can feel your sincerity, your honesty and they know that you actually give a damn about what you’re writing. While this may seem like a fancy, it’s the most important factor in getting repeat and loyal readers because it helps you create an emotional connection with your audience. Without this connection, your blogging endeavors are doomed to fail from the start because your audience can’t connect with you. 

The, “I don’t give a damn about what I’m doing” style that most Nigerian bloggers use shines through to their audience and is the reason most of them never come back. And if you’re copy-pasting, you don’t even have a soul that your audience can connect with, it’s over for you.

Besides, after the first two-three months, interest starts to wane and passion is what keeps you going, so if you don’t care about what you’re blogging on, you’re going to lose interest real fast, and not long after, you’re going to quit.

Number one reason why Nigerian bloggers hardly make money blogging, lack of passion for what they’re doing.


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#2 Low-Quality Content & Inconsistency

Content is king. That expression was true yesterday, it is true today and it would be true tomorrow. Without great quality content, no one’s coming to your blog to read anything. Without quality content that focuses on reader engagement, search engines won’t love your blog. And it doesn’t matter how much passion you have, if you can’t create relevant content to engage your readers, you’ll just be another failed Nigerian blogger. So make sure you’re knowledgeable about your subject, and if you don’t know enough, learn.

When it comes to content, another important talking point is consistency, and this is another point that Nigerian bloggers often miss out on, hence, failure. No matter how great your content is, in order to engage with your audience and keep them coming back, you gotta be consistent with your delivery. It’s always advisable to post at least once a day but if you can’t, make it every two days or every three days or every week even (not advisable tho), just make sure your audience know when the next post is coming and when that time comes, don’t disappoint them. Be consistent.


#3 Failure to engage

It’s not enough to just have passion, create quality content and be consistent. These things bring you an audience, but to keep that audience, you have to engage them. Don’t just be another faceless Nigerian blogger, put a face to your name, put up an “About me” page, talk to your readers, reply their comments and just engage. Let your personality shine through your work and let them see the real you, share experiences with them and encourage them to share their experiences with you as well.

Treat your readers like long term friends, keep them feeling like you care about them, because you do, and you’ll be able to retain them forever. This point brings us all the way back to passion because if you’re not passionate about what you’re doing, you won’t care about your readers and if you don’t genuinely care about your readers, you can’t connect with them. If you fake it they’ll know. Remember “vibing”, yeah.

This single point is responsible for the failure of so many Nigerian bloggers who think it’s enough to just write and go. So always take the time to engage and connect with your readers. If they direct a comment at you, answer, if they send you an email, reply, if they give a shout out, acknowledge them. Always engage.


#4 Impatience and Greed

blogging for money

Nigerians are impatient by nature, no denying it. Nigerian bloggers, even more so. They want to start blogging today and build a mansion tomorrow. Thinking blogging is fast money is exactly how to fail at it and this is what a lot of Nigerian bloggers take for granted. They think once they make a lot of posts, put up ads, they can start making cool money as soon as they start. Snap out. They don’t take the time to develop their blogs, build an audience and cultivate a relationship with said audience or even get a good SEO ranking before rushing to put up a lot of confusing ads.

If you’re serious about being a blogger and making good money from it, you gotta take at least a year to build, grow and expand your blog, get in good with the search engines, before you even think about monetizing.

I know this may sound counterproductive but think about it, all the big, money making blogs out there started by providing free quality content for a couple of years, garnered some steady blog traffic before going on to monetize. So what I’m saying is, if you’re not in for the long haul, this game is not for you.


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#5 Poor Promotion

So you just gon’ create your blog, write amazing things and wait for your village witches to bring readers?? This is another major failing point for Nigerian bloggers. First off, you have to decide on a promotion strategy that works for you, then implement it to put your blog where your readers can see it. Then you look at your analytics, improve on what works, ditch what doesn’t, rinse and repeat. Keep promoting your blog till the day you don’t want that blog anymore. If you can afford it, use paid channels, if not, there are lots of free channels you can use, not least among them, social media. You can also build an email list of your subscribers, send them snippets of whatever you post on the blog and give the links to the complete article on your blog. This email marketing strategy can be very productive and helps you connect even further with your readers.

But the most effective strategy to get on the scene when starting out is guest blogging. Most blogs and websites will allow you to link back to your blog after making a guest post for them. So find the biggest blogs in your niche that accept guest posts and start guest posting for them. This way you can call attention to what you got without coming off as a spammer. And it also has the added advantage of helping you build good relationships with the owners of those blogs (if you write very good guest posts) which could result in a source of income itself, in the nearest future.

You could also submit your articles to content directories to even call more attention to your blog and set your blog up for the spotlight. It doesn’t matter how you do it, just make sure you’re promoting your blog all day, every day, because this is one part where many Nigerian bloggers have failed.


#6 Bad or no Monetization Strategy

You’ve crossed all the T’s and dotted all the I’s and now you’re ready to monetize your blog. How do you go about it?? Do you just slap up a lot of confusing ads and hope one sticks or do you sit to plan and implement a good monetization strategy??

Sure, AdSense is the most popular but it’s not the only way to monetize your blog. Affiliate marketing, native ads, and writing product reviews are some other methods you can use to monetize your blog. Where most Nigerian bloggers make the ultimate mistake is to slap ads on their blogs without considering their audience or what suits their blog the most.

Before you start monetizing or putting ads on your blog, first sit down to think and strategize. Decide on what works best for you, not what everyone is doing. If your blog translates more toward a service, AdSense might be your best route, if you tend toward products, try affiliate marketing (especially Amazon), and if you know a lot of influencers you might want to go with native ads and so on. Now, this is a varied route since most subjects have products as well as services associated with them, but the point is, do what works for you. Try a little bit of both and monitor the results.

Another important point to note when monetizing, especially using ads, is to remember that you’re not putting ads for yourself but for your audience. Make sure they’re not intrusive. Put yourself in their shoes and only put ads about things you think they actually want to see, not what makes you the biggest commission. In the long run, you’re going to make more money.

And after you’ve built a thriving audience, if you feel the information you give out on your blog is really unique and worthwhile, then you can turn your blog into a membership/subscription site and make even more money. Your opportunities are limitless so learn how to explore them to get the best results.


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#7 Poor Writing Skills

writing blog content

Even if you’ve got the best content in the world, if you write like a kindergartener, your readers will get thrown off easily and they won’t come back. Without repeat readers, you won’t make much money. This is a major problem with most Nigerian bloggers. The way some of them write makes you question the quality of the education they claim to have received and it’s why they probably won’t make any money since no one is willing to read their blogs.

What you have to understand as a blogger is that writing blog content is not the same as your secondary school WAEC essay. When you blog, you write to connect with your readers not to score marks. If you think your writing skills leave something to be desired, then work to improve yourself. Work on your tenses and sentence construction. Invest in online courses to help you learn how to write, follow popular writer blogs. Bottom line, learn how to put together concise, accurate sentences that express your thoughts perfectly without violating the rules of grammar. Your goal in this should be simplicity and ease of reading. You want to write posts that are easy to read and even easier to understand. That way, your audience connects with you easier and faster.

If you’re on the other side of this train and “I too know” is pushing you to write like a professor of medicine, tone it down. Ambiguous words and sentences that your readers can’t understand is not the way to show you’re knowledgeable. Instead, go with simple, concise and easy to understand words and sentences to help you connect with your audience better.

Moral of the story: Write well.


#8 Laziness

This point might be the last in this post but it’s definitely not the least. Pure laziness is the reason why most Nigerian bloggers cannot make a dime from their blogging endeavors. You don’t just set up the blog, write posts and go away. You have to promote your blog, connect with your audience and influencers, monitor analytics, change strategy when required, outsource what you can, monitor the technical aspects of your blog (loading time & co.), and you just have to be ready to work your ass off if you’re going to be a successful blogger.

Success doesn’t happen overnight, so be ready to work hard. Stay focused and committed. Let the passion for your blog continue to drive you. And remember, good things come to those who wait, so get a boatload of patience to go with everything else and success will definitely be yours.



  1. Nice post, you’re certainly an awesome writer, I have a passion in music promotion, i have created a blog about. But I don’t understand why I can’t seem to drive in a lot of traffic to the blog, I will really appreciate a review. Thanks.

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